The Importance of Listening
Listening is one of the most important skills in selling.
Listening effectively enables us to truly understand a customer's needs. This then enables the salesperson to match these needs with the benefits of the product.
In this minute training video, viewers are shown a scenario demonstrating the various aspects of listening, and how they can impact on the sales process, such as:
- Paying attention
- Not interrupting
- Not making assumptions
- Clarifying by asking questions