Choosing the right background music is key to setting the right mood and enhancing the message of your corporate video. It can evoke emotion and elevate the overall impact, so it’s important to get it right.
To start, think about the type of video you’re creating—whether it’s for sales, marketing or training—and consider the target audience and core message. The music should align with the tone: subtle and ambient for training videos, or upbeat and celebratory for highlighting achievements.
This simple guide will help you pick the perfect track for your corporate video. Read on for tips for selecting the right background music for corporate videos.
Tips for Selecting the Right Background Music for Corporate Videos – A Quick Overview
Selecting background music involves aligning the track with your video’s purpose and audience. Here are the key considerations:
- Define the type of corporate video you’re creating. (sales, marketing, training and others)
- Identify your target audience and video goals.
- Match the music’s tone with the message.
- Choose music that complements narration without overpowering it.
- Consider copyright and licensing requirements.
Keep reading to learn how to apply these tips and create a polished, professional video.
Understanding the Purpose of Your Corporate Video
Before diving into the specifics of music selection, it’s important to first understand the purpose of your corporate video. The purpose shapes the overall direction of the content. To clarify your video’s purpose and set a strong foundation for every decision that follows, consider the following:
Define the Type of Video
The type of corporate video you’re producing dictates the style of music you’ll need. For instance:
- Sales and Marketing Videos: Choose engaging and energetic music to captivate your audience.
- Internal Communication Videos: Use neutral or uplifting music to maintain a professional yet approachable tone.
- Training Videos: Opt for subtle, ambient music that supports focus and doesn’t distract from the content.
- Celebratory Videos: Incorporate upbeat, positive tracks to evoke excitement and highlight achievements.
Align Music with Video Goals
Determine the primary goal of your video. It could be to:
- Inspire and Motivate: Use uplifting music with a steady rhythm.
- Educate and Inform: Select ambient tracks that stay in the background.
- Elicit Emotion: Choose music that reflects the desired mood, such as happiness, triumph, or solemnity.
Matching Music to Your Audience and Message
The right track not only enhances the content but also resonates with viewers. It reinforces the message you’re trying to communicate. To choose music that aligns with both your audience and your message, you should:
Know Your Target Audience
Understanding your audience makes your music choice resonate with them. For example:
- Corporate Stakeholders: Use professional and elegant tracks.
- Employees: Choose relatable, energising music for celebratory or motivational videos.
- Clients: Incorporate inspiring or welcoming tracks that align with your brand’s values.
Complement the Video’s Message
The music should enhance and not overpower your message. For training videos, avoid music with a strong beat or lyrics that could distract viewers. For promotional videos, opt for music that reinforces the brand’s identity and goals.
Practical Tips for Selecting Background Music
With a few practical tips, choosing the right background music becomes a straightforward process. Here’s a handy guide to help you select the perfect background track:
Match the Music to the Tone
The tone of the music should mirror the mood of your video. Some examples are:
- Upbeat and Energetic: Perfect for sales, marketing or celebratory videos.
- Calm and Ambient: Ideal for training and instructional videos.
- Serious and Reflective: Suitable for corporate presentations or addressing sensitive topics.
Balance Music with Narration
When your video includes a voiceover, ensure the music is complementary and doesn’t compete for attention. Instrumental tracks or subtle background scores work best in these scenarios.
Technical and Legal Considerations
While selecting the perfect music is crucial, there are also technical and legal aspects to consider. Ensuring the music is properly licensed and compatible with your video’s technical requirements will save you time and potential headaches down the line. Below are some key things to keep in mind when it comes to the technical and legal side of music selection.
Consider Music Licensing
Using copyrighted music without proper licensing can lead to legal complications. Opt for royalty-free music or licensed tracks from reputable platforms to avoid issues.
Test Music on Different Devices
Preview how the music sounds on various devices (e.g., laptops, smartphones, tablets) to ensure consistent quality and balance.
Enhancing Production with Professional Expertise
Bringing in professional expertise can take your video production to the next level. Here’s how professional expertise can enhance your video’s production quality:
Collaborate with Professionals
Working with a professional video production company ensures a cohesive blend of visuals, narration and music. Experts can provide guidance on:
- Selecting appropriate tracks.
- Editing music to fit the video’s timing.
- Balancing audio levels for clarity.
Regular Feedback and Adjustments
Seek input from all stakeholders to refine your music choices. Early and detailed feedback minimises the need for significant revisions later.
Best Practices for Background Music in Corporate Videos
To make sure your background music truly supports your corporate video, it’s important to follow some best practices, including:
Plan Ahead
Incorporate music selection into the pre-production phase to ensure it aligns with the storyboard and script.
Keep It Simple
Avoid overly complex music that distracts from the video’s purpose. Simplicity often delivers the most professional results.
Regular Updates
Update your music library to reflect current trends and audience preferences. Fresh tracks keep your videos relevant and engaging.
Elevate Your Videos with Channel 1 Creative Media
Selecting the right background music for corporate videos is both an art and a science. By understanding your video’s purpose, audience and message, you can choose music that enhances the overall impact and professionalism of your content. Follow these tips to create videos that captivate, inform and inspire.
Need help selecting the perfect background music for your corporate videos? Channel 1 Creative Media provides end-to-end video production services, ensuring every element—from visuals to music—works seamlessly together.Contact us today on 03 8743 0488 or visit our Contact Us page to learn how we can help you create impactful corporate videos that resonate with your audience.