It’s no secret that video content dominates social media. But not just any video will do. If you want to boost your online presence and get your audience to stop scrolling and start watching, your promotional videos need to be tailored, purposeful and platform-ready.
In this blog, we’ll explore how to create, tailor and distribute promotional videos to elevate your social media game, whether you’re launching a campaign, growing your audience or strengthening your brand.
Quick Overview: Why Promotional Videos Work on Social Media
- People engage more with video than text or images alone
- Each platform favours video in its algorithm, improving visibility
- Videos allow you to showcase benefits, not just features
- Short, authentic stories build trust and drive shares
- High-performing video content improves brand recall and awareness
Let’s unpack what it takes to make promotional videos work hard for your social media presence.
Know Your Platform, Know Your Audience
Every platform is different, and so is the way users interact with video content. Understanding both the technical requirements and user behaviours of each channel is essential for creating social-ready videos that perform.
- Videos can be slightly longer (up to 2 minutes).
- Many users watch with the sound off, so captions are essential.
- Use storytelling to create an emotional hook early on.
- Reels and Stories are fast-paced; keep videos under 60 seconds.
- Use bold visuals, trending music and concise messaging.
- Square or vertical format performs better on mobile.
- Ideal for B2B messaging and behind-the-scenes content.
- Educational or value-based content performs well.
- Optimal length: 30–90 seconds.
X (Twitter)
- Keep videos under 30 seconds.
- Go for high-impact, attention-grabbing content with subtitles.
- Great for launching updates or product teases.
TikTok
- Trend-focused and highly visual.
- Authenticity beats over-production.
- Use captions, trending audio, and a strong opening.
At Channel 1, we guide clients through platform-specific video design to make sure each piece of content works natively on the platform it’s built for.
Design with Scroll-Stopping Power
If your video doesn’t capture interest in the first 3 seconds, you’ve likely lost the viewer. This is why both the thumbnail and opening visuals are critical.
Why thumbnails matter:
- A well-designed thumbnail improves click-through rates
- It gives viewers a preview of what to expect
- It adds polish and professionalism to your social feed
Invest time in selecting or designing a strong thumbnail that matches your brand identity and teases the video’s value. Avoid using random still frames. Choose intentionally.
And remember: Always lead with a hook. Ask a question, show a bold visual or present a relatable moment. The sooner your viewer connects with the video, the longer they’ll stay.
Tell Stories That Sell Without Selling
Social media users don’t come online to be sold to. They’re looking for entertainment, inspiration or value. Your promotional video should feel more like a conversation or a story than a sales pitch.
Build your video around:
- A relatable problem your audience faces
- The transformation your product or service offers
- Emotional impact or real-life examples
Sell benefits, not features. Show how your offering improves life, solves a challenge or makes something easier. Viewers don’t want specs; they want outcomes.
Maintain Brand Consistency
Just because you’re working with different formats and platforms doesn’t mean your identity should shift. Every video you share should reinforce your brand’s visual and tonal style.
To stay consistent:
- Use your brand colours, fonts and logo placement
- Maintain a recognisable voice and tone
- Align each video with your broader marketing message
At Channel 1, we ensure all promotional content is aligned with your existing brand identity so your social media presence feels unified even across different channels.
Include Captions Every Time
Captions are no longer optional—they’re vital. Whether for accessibility or convenience, many viewers watch without sound.
Why captions work:
- Increase watch time and engagement
- Help deliver your message clearly in silent autoplay
- Improve accessibility for all audiences
Our post-production process includes clean, accurate captions that are timed to the flow of your video and visually consistent with your brand.
Post Regularly, But with Purpose
One video won’t change your entire presence, but consistent, strategic posting will. Develop a content calendar that includes different types of promotional content:
- Product highlights
- Customer testimonials
- Behind-the-scenes peeks
- Company culture clips
- Service explainers
Don’t overwhelm your audience. Keep videos short, relevant and focused on one message at a time. A steady cadence (e.g., one new video per week) builds momentum without fatigue.
Repurpose and Reuse Intelligently
You don’t need to start from scratch every time. One well-produced promotional video can be:
- Cut into shorter snippets for Instagram or TikTok
- Transcribed into a LinkedIn post or blog
- Used in email marketing campaigns
- Shared as a pinned post or story highlight
We help clients maximise the value of each production by planning and repurposing from the start. It’s a smarter, more efficient way to build presence across multiple touchpoints.
Track What’s Working and Adjust
Every social media platform offers insights into video performance. Don’t post and forget—track views, engagement, and click-throughs. Then adapt.
Key metrics to monitor:
- View duration (are they watching until the end?)
- Engagement rate (likes, shares, comments)
- Click-through rate on CTAs
Channel 1 clients benefit from our strategy-first approach. We review analytics to understand what’s working and recommend adjustments for future campaigns.
Use a Strong CTA, Even on Social
Even the most engaging video should guide the viewer to action. Whether you want them to visit your website, book a call or explore your product range, make the next step obvious.
Tips for effective CTAs:
- Place CTAs in both the video and the caption
- Use language that aligns with the video’s tone
- Don’t overwhelm—stick to one clear action
We often help brands find the right wording and placement that feels helpful rather than pushy.
Want to Maximise Your Social Media Reach with Videos?
At Channel 1 Creative Media, we combine storytelling, strategy and production expertise to create promotional videos that actually move the needle on social media. From content planning and platform-specific formatting to full-scale production and editing, our team ensures your brand stands out in the scroll—and drives real engagement.Call us today on 0387430488 or visit our Contact Us page to start creating promotional videos that grow your social media presence with confidence and consistency.