Launching a new product is a big deal and a solid promotional video can help spread the word, boost engagement and drive sales. But let’s be real—if your video doesn’t grab attention, it won’t do much for your launch.
Wondering how to plan a promotional video for your product launch? Start with a strong script, get honest feedback from friends or family on your product’s top selling points and tweak it after editing. Choose script writers who can handle critique, refine your message and make sure your video truly resonates.
Ready to plan a promo video that gets results? Let’s get into it.
Planning a Promotional Video: A Quick Overview
A great promo video starts with a strong script, not flashy visuals. Focus on delivering a clear, engaging message first—then fine-tune the footage. Here are the key steps to planning an effective product launch video:
- Nominate a Scriptwriting Team: Choose three writers who are open to feedback.
- Craft and Refine Your Script: Select the best script and ensure clarity.
- Gather External Opinions: Ask friends and family to highlight the best aspects of your product.
- Ensure Smooth Editing & Review: Evaluate and refine the video post-production.
- Align with Brand Messaging: Maintain consistency in visuals and tone.
Let’s dive deeper into each step to help you craft a compelling promotional video.
1. Assemble a Strong Script Writing Team
A successful promotional video starts with a great script. Instead of relying on a single writer, nominate a team of three scriptwriters who are open to constructive criticism. This allows for fresh ideas, multiple perspectives and a refined final script.
Why Multiple Writers?
- Helps brainstorm diverse messaging styles.
- Encourages collaboration and refinement.
- Ensures the final script aligns with your product’s key selling points.
Once the team drafts multiple versions, select the script that best captures your product’s unique value.
2. Select the Best Script and Refine It
After multiple scripts are drafted, it’s time to narrow it down to the best one. The chosen script should:
- Clearly highlight the problem your product solves.
- Communicate your brand’s unique selling proposition (USP).
- Maintain a conversational, engaging tone.
At this stage, ensure the script is concise, impactful and aligned with your audience’s needs.
3. Gather External Feedback on Your Product’s Highlights
Once your script is finalised, share it with a small group of trusted individuals (friends, family or unbiased professionals). Ask them:
- What are the top three things they love about the product?
- Does the script effectively convey those aspects?
- Is the messaging clear and compelling?
This step ensures that your promotional video communicates the most appealing and relevant features to your audience.
4. Produce, Edit and Refine the Video
Now that your script is set, the production phase begins. During filming and editing, consider the following:
- Visual Storytelling: Use high-quality footage, product demonstrations and engaging transitions.
- Professional Voiceovers & Subtitles: Ensure accessibility and clarity.
- Branding Consistency: Maintain your brand’s colour scheme, fonts and messaging style.
After the initial edit, repeat the feedback process by reviewing the video with a focus group and refining it based on their input.
5. Create a Strong Call to Action (CTA)
Your promotional video should lead the audience toward a clear next step—whether it’s purchasing the product, visiting your website or signing up for more information.
Best Practices for a CTA:
- Keep it short and compelling.
- Display contact information prominently.
- Use action-driven words like ‘Get Started Today’ or ‘Order Now’.
Boost Your Product Launch with a High-Impact Video
Planning a promotional video for your product launch requires thoughtful scripting, strategic feedback and high-quality production. By following these steps, you can create a video that captures attention and drives sales.
Need Professional Video Production? Channel 1 Creative Media Can Help
At Channel 1 Creative Media, we specialise in producing impactful promotional videos that align with your brand’s goals. From scripting and filming to final editing, we ensure your video stands out and engages your target audience.Call us on 0387430488 or visit our Contact Us page to discuss your project. Let’s create a promotional video that makes your product launch a success!