Video has become a popular medium for eLearning. And with good reason: it’s cost-effective, engaging, and highly effective at conveying complex information in an easy-to-understand way. It’s no wonder that more and more businesses are producing video content for their eLearning courses.
In this post, we take a look at some of the reasons why you should use video content too, and list the main benefits of eLearning video production!
1. Engage your team
Video is a powerful medium for conveying information. It can be used to tell a story, demonstrate concepts and present complex topics in an engaging way.
With the huge popularity of the various video channels on the web and now social media, we are all very used to accessing information and ideas through video.
Viewer engagement and ultimately their learning experience is supercharged when a trainee can recognise their work colleagues and their own workplace in a training program.
Especially if that colleague is highlighting why health and safety is important in their workplace, or the importance of following certain procedures on a process that the trainee is likely to carry out. This type of video content could be used to introduce a specific module within the eLearning, its a great way to capture their attention.
2. Effective visual demonstrations
Visuals are a great way to present both simple and complex topics alike. A picture says a thousand words, and in the case of learning, visuals can help you present information in ways that are easily understandable and far better retained when compared to text only.
They allow you to explain concepts and processes more clearly than if you were just writing about them or speaking about them (e.g., “the steps for performing this task”).
Visuals also make it easier for non-English learners especially with the ease of adding subtitles nowadays.
3. Provide a multi-sensory learning experience
Think about it… sight, sound, colour and movement versus words on the screen.
Video touches all the senses!
4. Interactive videos
Interactive video is a form of media that allows users to interact with information presented within the video itself.
With traditional videos, you simply press play and normally watch the video until the end.
With interactive videos however, the viewer is offered certain information and multiple choice questions, the answers to which, create different pathways for the viewer to take.
It is a far more hands-on and engaging experience.
With interactive videos, you can invite the user to interact with the content on screen through clickable hotspots or other interactive elements. For example, if you were creating an educational video about the specific workplace hazards to look out, you might want your viewers’ attention directed towards specific parts of your screen as they watch – say if there’s something important that needs explaining or demonstrating in greater detail. Interactive video allows this sort of thing because the user has control over what happens next!
5. Cost effective and customisable
One of the biggest benefits of eLearning video production is its cost effectiveness. Producing a high-quality video for your eLearning can usually be done at a fraction of the cost of producing animation, or undertaking traditional training formats, such as hiring an external trainer or “expert” to conduct a training session.
Information explaining a difficult concept that is conveyed via video is learnt far quicker than through text on a screen.
One of the hidden gems of video production is the repurposing of the footage.
We have produced induction videos where our clients have repackaged the footage within the induction modules for further toolbox type training down the track. We have also had clients use the footage for information videos sent as attachments in tenders and quotes to clients.
Video content can be produced for you from scratch. This includes filming and editing footage to create your own unique course material. Or we can edit existing videos so they meet your specifications – whether this means adding voice overs or subtitles, adding graphics or animations, or even customising music and effects!
If there are budget constraints, high-quality off-the-shelf video content can also be effective for inducting new staff or training existing staff through eLearning.
Conclusion
Video content for eLearning is a powerful tool that can help you engage learners and improve their learning experience. It can be used in many different ways, from interactive videos that allow users to control what they see onscreen to short videos that provide supplemental information. Video content can even be used as part of your course’s design so that learners have access to additional information whenever they need it.
It’s important to remember that video doesn’t have to be expensive or time-consuming.
To check out Channel 1’s eLearning courses and training videos: https://channel1.com.au/e-learning/e-learning-courses/ , https://channel1.com.au/training-videos/